CRM in Financial Services

Released on by Bryan Foss
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  • CRM in Financial Services Book Detail

  • Author : Bryan Foss
  • Release Date : 2002
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 724
  • ISBN 13 : 9780749436964
  • File Size : 8,8 MB
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CRM in Financial Services by Bryan Foss PDF Summary

Book Description: Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.

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