'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneur
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher L
Precise planning, drafting and vigorous negotiation lie at the heart of every international commercial agreement. But as the international business community mo
