Measuring Media Use and Exposure

Measuring Media Use and Exposure

File Size : 57,57 MB
Total View : 6218 Views
DOWNLOAD

The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against

Communication Research Measures III

Communication Research Measures III

File Size : 47,47 MB
Total View : 5525 Views
DOWNLOAD

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage

Media Research Methods

Media Research Methods

File Size : 39,39 MB
Total View : 7619 Views
DOWNLOAD

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders