Measuring Media Use and Exposure
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The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders
The essential reference for human development theory, updatedand reconceptualized The Handbook of Child Psychology and DevelopmentalScience, a four-volume refer
Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, eco