Measuring User Engagement PDF book is popular Computers book written by Mounia Lalmas. The book was released by Springer Nature on 2022-05-31 with total hardcover pages 116. Fast download link is given in this page, you could read Measuring User Engagement by Mounia Lalmas in PDF, epub and kindle directly from your devices.
User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular,
User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded apprec
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new materia
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become