Media Advocacy and Public Health

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  • Media Advocacy and Public Health Book Detail

  • Author :
  • Release Date : 1993-10-07
  • Publisher : SAGE
  • Genre : Language Arts & Disciplines
  • Pages : 252
  • ISBN 13 : 9780803942899
  • File Size : 63,63 MB

Media Advocacy and Public Health by PDF Summary

Book Description: Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.

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Media Advocacy and Public Health

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This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health.

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Fight For Public Health

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The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second sect