Media Management and Live Experience

preview-18
  • Media Management and Live Experience Book Detail

  • Author : Alex Connock
  • Release Date : 2024-04-03
  • Publisher : Taylor & Francis
  • Genre : Business & Economics
  • Pages : 261
  • ISBN 13 : 1040005918
  • File Size : 27,27 MB

Media Management and Live Experience by Alex Connock PDF Summary

Book Description: Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future? With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.

Disclaimer: www.yourbookbest.com does not own Media Management and Live Experience books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Media Management and Live Experience

Media Management and Live Experience

File Size : 39,39 MB
Total View : 2196 Views
DOWNLOAD

Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in

Digital and Social Media Marketing

Digital and Social Media Marketing

File Size : 24,24 MB
Total View : 3569 Views
DOWNLOAD

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The Social Media Management Handbook

The Social Media Management Handbook

File Size : 20,20 MB
Total View : 8080 Views
DOWNLOAD

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange empl