Media Research Methods

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  • Media Research Methods Book Detail

  • Author : Barrie Gunter
  • Release Date : 2000-02-11
  • Publisher : SAGE
  • Genre : Language Arts & Disciplines
  • Pages : 328
  • ISBN 13 : 9780761956594
  • File Size : 21,21 MB

Media Research Methods by Barrie Gunter PDF Summary

Book Description: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

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Media Research Methods

Media Research Methods

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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders

Media Research Methods

Media Research Methods

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Total View : 3860 Views
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Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. D