Mass Media

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Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold wa

Media/impact

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Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such a

Mass Media Research

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This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the

Ethics in Media Communications

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[This book] offers a systematic approach to moral reasoning by combining ethical theory with the practice of ethics by media professionals. A moral-reasoning me

Mediamerica, Mediaworld

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