Meta-Luxury

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  • Meta-Luxury Book Detail

  • Author : M. Ricca
  • Release Date : 2012-04-26
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 219
  • ISBN 13 : 1137005661
  • File Size : 97,97 MB

Meta-Luxury by M. Ricca PDF Summary

Book Description: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

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Meta-Luxury

Meta-Luxury

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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement

Meta-Luxury

Meta-Luxury

File Size : 96,96 MB
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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement

Independent Luxury

Independent Luxury

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In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont hav

Research Handbook on Luxury Branding

Research Handbook on Luxury Branding

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Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering d

The Rise of Positive Luxury

The Rise of Positive Luxury

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Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Resear