Methods in Consumer Research, Volume 2

Released on by Gaston Ares
preview-18

  • Methods in Consumer Research, Volume 2 Book Detail

  • Author : Gaston Ares
  • Release Date : 2018-01-04
  • Publisher : Woodhead Publishing Limited
  • Genre : BUSINESS & ECONOMICS
  • Pages : 478
  • ISBN 13 : 9780081017432
  • File Size : 3,3 MB
DOWNLOAD BOOK

Methods in Consumer Research, Volume 2 by Gaston Ares PDF Summary

Book Description: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.

Disclaimer: www.yourbookbest.com does not own Methods in Consumer Research, Volume 2 books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.