Logotype

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Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic i

World Without Words

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Leading his readers on a voyage through the visual shorthand of modern life, the author argues that we are relying less on words for navigating the world than o

Graphics Explained

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"Seven design categories are examined, including work for new clients, good causes, wide open briefs, repeat business, low budget jobs, collaborations, and work

TM

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The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Gei

Symbol

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Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 sy