Marketing Strategy and Management

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  • Marketing Strategy and Management Book Detail

  • Author : Michael J. Baker
  • Release Date : 2014-12-19
  • Publisher : Red Globe Press
  • Genre : Business & Economics
  • Pages : 0
  • ISBN 13 : 9781137025821
  • File Size : 21,21 MB

Marketing Strategy and Management by Michael J. Baker PDF Summary

Book Description: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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