Digital Virtual Consumption

preview-18
  • Digital Virtual Consumption Book Detail

  • Author : Mike Molesworth
  • Release Date : 2013-05-07
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 240
  • ISBN 13 : 1136292837
  • File Size : 21,21 MB

Digital Virtual Consumption by Mike Molesworth PDF Summary

Book Description: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

Disclaimer: www.yourbookbest.com does not own Digital Virtual Consumption books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Digital Virtual Consumption

Digital Virtual Consumption

File Size : 35,35 MB
Total View : 7666 Views
DOWNLOAD

Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To thes

Through A Glass Darkly

Through A Glass Darkly

File Size : 67,67 MB
Total View : 2639 Views
DOWNLOAD

This collection of essays arose from a workshop held in Canberra in 2013 under the auspices of the Academy of Social Sciences in Australia to consider the impac

Gamer Nation

Gamer Nation

File Size : 99,99 MB
Total View : 3421 Views
DOWNLOAD

Explores how games actively influence the ways people interpret and relate to American life. In 1975, design engineer Dave Nutting completed work on a new arcad

Research in Consumer Behavior

Research in Consumer Behavior

File Size : 97,97 MB
Total View : 2639 Views
DOWNLOAD

This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments t