The 4 A's of Marketing

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  • The 4 A's of Marketing Book Detail

  • Author : Jagdish N. Sheth
  • Release Date : 2012
  • Publisher :
  • Genre : Customer relations
  • Pages : 0
  • ISBN 13 : 9780415898348
  • File Size : 82,82 MB

The 4 A's of Marketing by Jagdish N. Sheth PDF Summary

Book Description: The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them.

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