The Essentials of Contemporary Marketing

Released on by Mo Willan
preview-18

  • The Essentials of Contemporary Marketing Book Detail

  • Author : Mo Willan
  • Release Date : 2021-08-05
  • Publisher : Bloomsbury Publishing
  • Genre : Business & Economics
  • Pages : 273
  • ISBN 13 : 1472963725
  • File Size : 65,65 MB
DOWNLOAD BOOK

The Essentials of Contemporary Marketing by Mo Willan PDF Summary

Book Description: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.

Disclaimer: www.yourbookbest.com does not own The Essentials of Contemporary Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.