Mobile Influence

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The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new

iGen

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As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how th

Smartphone Applications to Influence Travel Choices

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This primer is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, an

Mobile Influence

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Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-

Assessing the Role of Mobile Technologies and Distance Learning in Higher Education

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In recent years, the use of information technologies, mobile devices, and social media, along with the evolving needs of students, professionals, and academics,