Models for Innovation Diffusion

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  • Models for Innovation Diffusion Book Detail

  • Author : Vijay Mahajan
  • Release Date : 1985
  • Publisher : SAGE
  • Genre : Reference
  • Pages : 92
  • ISBN 13 : 9780803921368
  • File Size : 5,5 MB

Models for Innovation Diffusion by Vijay Mahajan PDF Summary

Book Description: Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.

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