Consumer Research PDF book is popular Business & Economics book written by Morris B. Holbrook. The book was released by SAGE on 1995-06-09 with total hardcover pages 433. Fast download link is given in this page, you could read Consumer Research by Morris B. Holbrook in PDF, epub and kindle directly from your devices.
"Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read fo
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part o
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty fi
Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization a
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "