Selling Blue Elephants

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Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more

Food Texture

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Abstract: A novel reference text for food scientists and technologists, nutritionists, analytical chemists, and microbiologists concerned with sensory evaluatio

An Integrated Approach to New Food Product Development

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Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must

Packaging Research in Food Product Design and Development

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Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a

Consumer-based New Product Development for the Food Industry

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In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the poin