Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers

Released on by Forte Consultancy Group
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  • Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers Book Detail

  • Author : Forte Consultancy Group
  • Release Date :
  • Publisher : Forte Consultancy
  • Genre :
  • Pages : 6
  • ISBN 13 :
  • File Size : 84,84 MB
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Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers by Forte Consultancy Group PDF Summary

Book Description: For years, telecom operators have been adapting the “one-to-one” customer treatment concept and applying it to their enterprise customers, essentially seeking to treat each enterprise client differently. Though this treatment method is effective with consumers, it’s not the right way to manage an enterprise client – it’s time for operators to treat the same customer differently!

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