Multimodal Argumentation and Rhetoric in Media Genres

Released on by Assimakis Tseronis
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  • Multimodal Argumentation and Rhetoric in Media Genres Book Detail

  • Author : Assimakis Tseronis
  • Release Date : 2017-12-15
  • Publisher : John Benjamins Publishing Company
  • Genre : Language Arts & Disciplines
  • Pages : 313
  • ISBN 13 : 9027264694
  • File Size : 27,27 MB
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Multimodal Argumentation and Rhetoric in Media Genres by Assimakis Tseronis PDF Summary

Book Description: This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

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Visual and Multimodal Communication

Visual and Multimodal Communication

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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac