Multinationals as Flagship Firms

Released on by Alan M. Rugman
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  • Multinationals as Flagship Firms Book Detail

  • Author : Alan M. Rugman
  • Release Date : 2003
  • Publisher : Oxford University Press on Demand
  • Genre : Business & Economics
  • Pages : 219
  • ISBN 13 : 9780199258185
  • File Size : 63,63 MB
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Multinationals as Flagship Firms by Alan M. Rugman PDF Summary

Book Description: In this text, Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.

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Multinationals as Flagship Firms

Multinationals as Flagship Firms

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In this text, Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of

Multinationals as Flagship Firms

Multinationals as Flagship Firms

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The articles in this volume explore aspects of multinational enterprises & apply the theory of internalization to North America, Europe & Japan. Rugman provides

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This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the in