Creating Signature Stories

Released on by David Aaker
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  • Creating Signature Stories Book Detail

  • Author : David Aaker
  • Release Date : 2018-01-02
  • Publisher : Morgan James Publishing
  • Genre : Business & Economics
  • Pages : 157
  • ISBN 13 : 168350612X
  • File Size : 37,37 MB
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Creating Signature Stories by David Aaker PDF Summary

Book Description: “All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

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