The Advertising and Business Side of Radio

Released on by Ned Midgley
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  • The Advertising and Business Side of Radio Book Detail

  • Author : Ned Midgley
  • Release Date : 2008-05-01
  • Publisher : Wildside Press LLC
  • Genre : Business & Economics
  • Pages : 382
  • ISBN 13 : 1434471764
  • File Size : 95,95 MB
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The Advertising and Business Side of Radio by Ned Midgley PDF Summary

Book Description: A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.

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During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio e