Neurorhetorics

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  • Neurorhetorics Book Detail

  • Author : Jordynn Jack
  • Release Date : 2013-09-13
  • Publisher : Routledge
  • Genre : Language Arts & Disciplines
  • Pages : 142
  • ISBN 13 : 1135709718
  • File Size : 6,6 MB

Neurorhetorics by Jordynn Jack PDF Summary

Book Description: In academia, as well as in popular culture, the prefix "neuro-" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomics, neurophilosophy, neuromarketing, neuropolitics, and neuroeducation. Consumers are targeted with enhanced products and services, such as brain-based training exercises, and babies are kept on a strict regimen of brain music, brain videos, and brain games. The chapters in this book investigate the rhetorical appeal, effects, and implications of this prefix, neuro-, and carefully consider the potential collaborative work between rhetoricians and neuroscientists. Drawing on the increasingly interdisciplinary nature of rhetorical study, Neurorhetorics questions how discourses about the brain construct neurological differences, such as mental illness or intelligence measures. Working at the nexus of rhetoric and neuroscience, the authors explore how to operationalize rhetorical inquiry into neuroscience in meaningful ways. They account for the production, dissemination, and appeal of neuroscience research findings, revealing what rhetorics about the brain mean for contemporary public discourse. This book was originally published as a special issue of Rhetoric Society Quarterly.

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Neurorhetorics

Neurorhetorics

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In academia, as well as in popular culture, the prefix "neuro-" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomi

Neurorhetorics

Neurorhetorics

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In academia, as well as in popular culture, the prefix "neuro-" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomi

Raveling the Brain

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"Examines the role of the humanities, particularly rhetoric, in neuroscience, showing how the brain is enmeshed in the body, in culture, and in discourse. Uses