New Frontiers of Customer Strategy

preview-18
  • New Frontiers of Customer Strategy Book Detail

  • Author : Thierry Delecolle
  • Release Date : 2024-07-23
  • Publisher : John Wiley & Sons
  • Genre : Medical
  • Pages : 292
  • ISBN 13 : 1786308509
  • File Size : 50,50 MB

New Frontiers of Customer Strategy by Thierry Delecolle PDF Summary

Book Description: Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

Disclaimer: www.yourbookbest.com does not own New Frontiers of Customer Strategy books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

New Frontiers of Customer Strategy

New Frontiers of Customer Strategy

File Size : 62,62 MB
Total View : 5157 Views
DOWNLOAD

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledg

New Frontiers of Customer Strategy

New Frontiers of Customer Strategy

File Size : 24,24 MB
Total View : 4801 Views
DOWNLOAD

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledg

New Frontiers in Technical Analysis

New Frontiers in Technical Analysis

File Size : 65,65 MB
Total View : 1289 Views
DOWNLOAD

An essential guide to the most innovative technical trading tools and strategies available In today's investment arena, there is a growing demand to diversify i

Connected Strategy

Connected Strategy

File Size : 92,92 MB
Total View : 6552 Views
DOWNLOAD

Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin