New Media Campaigns and the Managed Citizen

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  • New Media Campaigns and the Managed Citizen Book Detail

  • Author : Philip N. Howard
  • Release Date : 2006
  • Publisher : Cambridge University Press
  • Genre : Language Arts & Disciplines
  • Pages : 296
  • ISBN 13 : 9780521847490
  • File Size : 8,8 MB

New Media Campaigns and the Managed Citizen by Philip N. Howard PDF Summary

Book Description: A critical assessment of the role that information technologies have come to play in contemporary campaigns.

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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with c

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The days of "revolutionary" campaign strategies are gone. The extraordinary has become ordinary, and campaigns at all levels, from the federal to the municipal,