New Media Landscape and Dimensions: An Indian Perspective

Released on by Sayak Pal
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  • New Media Landscape and Dimensions: An Indian Perspective Book Detail

  • Author : Sayak Pal
  • Release Date : 2023-10-01
  • Publisher : School of Media and Communication, Adamas University
  • Genre : Business & Economics
  • Pages : 316
  • ISBN 13 : 8196340214
  • File Size : 93,93 MB
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New Media Landscape and Dimensions: An Indian Perspective by Sayak Pal PDF Summary

Book Description: The relevance of different particles of new media has become prevalent across the World, and India is a nation with enormous opportunities and rapid growth, especially in the media sector, which is responding to its magnanimity with advanced technology, innovative content, and rapid production rate. Traditional media outlets are facing extensive competition with the news media platforms in this race of existence and often evolve into something more acceptable, innovative, and compelling version of their old self. The book “New Media Landscape and Dimensions: an Indian Perspective” provides an extensive review of various new media perspectives and concepts that shape the public and individual opinion like OTT, Social media, artificial intelligence, digital literacy, political campaigning on digital platforms, online privacy, post-globalization, memes, IoT, gender sensitization, digital disruption, public perception, animation, and many more. The combined efforts of twenty authors and their expertise make this book a complete guide for people which to get an understanding of the dimensions of new media.

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Digital and Social Media Marketing

Digital and Social Media Marketing

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve