The Global Brand PDF book is popular Business & Economics book written by Nigel Hollis. The book was released by St. Martin's Press on 2008-09-30 with total hardcover pages 273. Fast download link is given in this page, you could read The Global Brand by Nigel Hollis in PDF, epub and kindle directly from your devices.
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing bran
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societa
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes th
"The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advert
