Brandwashed

Released on by Martin Lindström
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  • Brandwashed Book Detail

  • Author : Martin Lindström
  • Release Date : 2011
  • Publisher : Currency
  • Genre : Business & Economics
  • Pages : 306
  • ISBN 13 : 0385531737
  • File Size : 72,72 MB
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Brandwashed by Martin Lindström PDF Summary

Book Description: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.

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