Developing Insights on Branding in the B2B Context

Released on by Nikolina Koporcic
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  • Developing Insights on Branding in the B2B Context Book Detail

  • Author : Nikolina Koporcic
  • Release Date : 2018-08-09
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 258
  • ISBN 13 : 1787562778
  • File Size : 42,42 MB
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Developing Insights on Branding in the B2B Context by Nikolina Koporcic PDF Summary

Book Description: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

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