Nonprofit Marketing

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  • Nonprofit Marketing Book Detail

  • Author : Walter Wymer
  • Release Date : 2006-03-06
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 382
  • ISBN 13 : 9781412909235
  • File Size : 88,88 MB

Nonprofit Marketing by Walter Wymer PDF Summary

Book Description: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

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From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate,

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