Nontraditional Media in Marketing and Advertising

Released on by Robyn Blakeman
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  • Nontraditional Media in Marketing and Advertising Book Detail

  • Author : Robyn Blakeman
  • Release Date : 2014
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 265
  • ISBN 13 : 1412997615
  • File Size : 73,73 MB
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Nontraditional Media in Marketing and Advertising by Robyn Blakeman PDF Summary

Book Description: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

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