Nordic Consumer Culture

Released on by Søren Askegaard
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  • Nordic Consumer Culture Book Detail

  • Author : Søren Askegaard
  • Release Date : 2019-03-01
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 339
  • ISBN 13 : 3030049337
  • File Size : 49,49 MB
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Nordic Consumer Culture by Søren Askegaard PDF Summary

Book Description: Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

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Nordic Consumer Culture

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Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marke

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The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas