One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Released on by Stephen Key
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  • One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work Book Detail

  • Author : Stephen Key
  • Release Date : 2011-03-11
  • Publisher : McGraw Hill Professional
  • Genre : Business & Economics
  • Pages : 257
  • ISBN 13 : 0071761284
  • File Size : 63,63 MB
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One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by Stephen Key PDF Summary

Book Description: Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.

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One Simple Idea

One Simple Idea

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Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditio