Digital Marketing Strategy

preview-18
  • Digital Marketing Strategy Book Detail

  • Author : Simon Kingsnorth
  • Release Date : 2016-05-03
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 344
  • ISBN 13 : 0749474718
  • File Size : 74,74 MB

Digital Marketing Strategy by Simon Kingsnorth PDF Summary

Book Description: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Disclaimer: www.yourbookbest.com does not own Digital Marketing Strategy books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Digital Marketing Strategy

Digital Marketing Strategy

File Size : 9,9 MB
Total View : 8504 Views
DOWNLOAD

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D

Attention! This Book Will Make You Money

Attention! This Book Will Make You Money

File Size : 5,5 MB
Total View : 2118 Views
DOWNLOAD

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to yo

Digital Impact

Digital Impact

File Size : 53,53 MB
Total View : 9273 Views
DOWNLOAD

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about co

Online Marketing Heroes

Online Marketing Heroes

File Size : 51,51 MB
Total View : 4734 Views
DOWNLOAD

This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 intervi