Trendology

Released on by C. Kerns
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  • Trendology Book Detail

  • Author : C. Kerns
  • Release Date : 2014-12-01
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 245
  • ISBN 13 : 1137479566
  • File Size : 94,94 MB
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Trendology by C. Kerns PDF Summary

Book Description: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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