The Contagious Commandments

Released on by Paul Kemp-Robertson
preview-18

  • The Contagious Commandments Book Detail

  • Author : Paul Kemp-Robertson
  • Release Date : 2018-11-01
  • Publisher : Penguin UK
  • Genre : Business & Economics
  • Pages : 288
  • ISBN 13 : 0241328985
  • File Size : 19,19 MB
DOWNLOAD BOOK

The Contagious Commandments by Paul Kemp-Robertson PDF Summary

Book Description: Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

Disclaimer: www.yourbookbest.com does not own The Contagious Commandments books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The Contagious Commandments

The Contagious Commandments

File Size : 73,73 MB
Total View : 6492 Views
DOWNLOAD

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't k

Jack Kemp

Jack Kemp

File Size : 76,76 MB
Total View : 1168 Views
DOWNLOAD

"THE PURPOSE OF POLITICS IS NOT TO DEFEAT YOUR OPPONENT AS MUCH AS IT IS TO PROVIDE SUPERIOR LEADERSHIP AND BETTER IDEAS THAN THE OPPOSITION." —JACK KEMP The