The Branding of Polaroid

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  • The Branding of Polaroid Book Detail

  • Author : Paul Giambarba
  • Release Date : 2014
  • Publisher : Capearts Publishing
  • Genre : Brand name products
  • Pages : 144
  • ISBN 13 : 9780871550019
  • File Size : 2,2 MB

The Branding of Polaroid by Paul Giambarba PDF Summary

Book Description: How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

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