Content Audits and Inventories

preview-18
  • Content Audits and Inventories Book Detail

  • Author : Paula Ladenburg Land
  • Release Date : 2023-05-15
  • Publisher : XML Press
  • Genre : Computers
  • Pages : 219
  • ISBN 13 : 1937434834
  • File Size : 91,91 MB

Content Audits and Inventories by Paula Ladenburg Land PDF Summary

Book Description: The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more. New in this edition are chapters on auditing social media channels, apps, brand/messaging, content structure, and accessibility. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes. Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. The audit process begins with a data-rich inventory and layers in a qualitative assessment, empowering content owners and business stakeholders to make informed decisions. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies. Content Audits and Inventories: A Handbook for Content Analysis is a must-read for content professionals seeking to improve their content management strategy.

Disclaimer: www.yourbookbest.com does not own Content Audits and Inventories books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Content Audits and Inventories

Content Audits and Inventories

File Size : 68,68 MB
Total View : 1367 Views
DOWNLOAD

The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importanc

Content Audits and Inventories

Content Audits and Inventories

File Size : 36,36 MB
Total View : 2317 Views
DOWNLOAD

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning w

Content Audits and Inventories

Content Audits and Inventories

File Size : 14,14 MB
Total View : 8392 Views
DOWNLOAD

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning w

Intelligent Content: A Primer

Intelligent Content: A Primer

File Size : 65,65 MB
Total View : 3891 Views
DOWNLOAD

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are

Enterprise Content Strategy

Enterprise Content Strategy

File Size : 15,15 MB
Total View : 411 Views
DOWNLOAD

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a ste