Performance Marketing with Google Analytics

Released on by Sebastian Tonkin
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  • Performance Marketing with Google Analytics Book Detail

  • Author : Sebastian Tonkin
  • Release Date : 2011-01-21
  • Publisher : John Wiley and Sons
  • Genre : Computers
  • Pages : 456
  • ISBN 13 : 1118076702
  • File Size : 7,7 MB
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Performance Marketing with Google Analytics by Sebastian Tonkin PDF Summary

Book Description: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Want to improve online sales? Want to stop the customer drop-off in your sales funnel? Some companies have a 95 percent drop-off in the final steps of the sales