Persuasion in the Media Age

Released on by Timothy Borchers
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  • Persuasion in the Media Age Book Detail

  • Author : Timothy Borchers
  • Release Date : 2021-09-14
  • Publisher : Waveland Press
  • Genre : Language Arts & Disciplines
  • Pages : 471
  • ISBN 13 : 1478647809
  • File Size : 4,4 MB
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Persuasion in the Media Age by Timothy Borchers PDF Summary

Book Description: Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.

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Persuasion in the Media Age

Persuasion in the Media Age

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Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s

Persuasion in the Media Age

Persuasion in the Media Age

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Total View : 1553 Views
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Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today's w

Persuasion in the Media Age

Persuasion in the Media Age

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Total View : 2543 Views
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This book offers a contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhet

Persuasion in the Media Age

Persuasion in the Media Age

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Total View : 7846 Views
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Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophis