Persuasive Signs

Released on by Ron Beasley
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  • Persuasive Signs Book Detail

  • Author : Ron Beasley
  • Release Date : 2010-12-14
  • Publisher : Walter de Gruyter
  • Genre : Language Arts & Disciplines
  • Pages : 209
  • ISBN 13 : 3110888009
  • File Size : 89,89 MB
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Persuasive Signs by Ron Beasley PDF Summary

Book Description: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

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This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and p