Pharmaceutical Product Branding Strategies

Released on by Mark Paich
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  • Pharmaceutical Product Branding Strategies Book Detail

  • Author : Mark Paich
  • Release Date : 2009-03-02
  • Publisher : CRC Press
  • Genre : Medical
  • Pages : 314
  • ISBN 13 : 1000687619
  • File Size : 89,89 MB
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Pharmaceutical Product Branding Strategies by Mark Paich PDF Summary

Book Description: This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue

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