Pharmaceuticals-Where's the Brand Logic?

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  • Pharmaceuticals-Where's the Brand Logic? Book Detail

  • Author : Giles David Moss
  • Release Date : 2016-04-19
  • Publisher : CRC Press
  • Genre : Medical
  • Pages : 241
  • ISBN 13 : 1439804273
  • File Size : 94,94 MB

Pharmaceuticals-Where's the Brand Logic? by Giles David Moss PDF Summary

Book Description: Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le

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