Pictorial Metaphor in Advertising

Released on by Charles Forceville
preview-18

  • Pictorial Metaphor in Advertising Book Detail

  • Author : Charles Forceville
  • Release Date : 1996
  • Publisher : Psychology Press
  • Genre : Business & Economics
  • Pages : 256
  • ISBN 13 : 9780415128681
  • File Size : 85,85 MB
DOWNLOAD BOOK

Pictorial Metaphor in Advertising by Charles Forceville PDF Summary

Book Description: Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

Disclaimer: www.yourbookbest.com does not own Pictorial Metaphor in Advertising books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Pictorial Metaphor in Advertising

Pictorial Metaphor in Advertising

File Size : 91,91 MB
Total View : 1233 Views
DOWNLOAD

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Cha

Multimodal Metaphor

Multimodal Metaphor

File Size : 14,14 MB
Total View : 1245 Views
DOWNLOAD

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on com

Pictorial Metaphor in Advertising

Pictorial Metaphor in Advertising

File Size : 36,36 MB
Total View : 4221 Views
DOWNLOAD

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Cha