Political Marketing and British Political Parties

Released on by Jennifer Lees-Marshment
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  • Political Marketing and British Political Parties Book Detail

  • Author : Jennifer Lees-Marshment
  • Release Date : 2001
  • Publisher : Manchester University Press
  • Genre : Business & Economics
  • Pages : 270
  • ISBN 13 : 9780719060175
  • File Size : 64,64 MB
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Political Marketing and British Political Parties by Jennifer Lees-Marshment PDF Summary

Book Description: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

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