Building a Market

Released on by Richard Harris
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  • Building a Market Book Detail

  • Author : Richard Harris
  • Release Date : 2012-08-27
  • Publisher : University of Chicago Press
  • Genre : Architecture
  • Pages : 446
  • ISBN 13 : 0226317668
  • File Size : 6,6 MB
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Building a Market by Richard Harris PDF Summary

Book Description: Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

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