Powerlines

Released on by Steve Cone
preview-18

  • Powerlines Book Detail

  • Author : Steve Cone
  • Release Date : 2010-05-11
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 273
  • ISBN 13 : 0470883286
  • File Size : 42,42 MB
DOWNLOAD BOOK

Powerlines by Steve Cone PDF Summary

Book Description: Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

Disclaimer: www.yourbookbest.com does not own Powerlines books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Powerlines

Powerlines

File Size : 11,11 MB
Total View : 4794 Views
DOWNLOAD

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day.

Powerline

Powerline

File Size : 71,71 MB
Total View : 3962 Views
DOWNLOAD

"Powerline describes the opposition of rural Minnesotans to the building of a high voltage powerline across 430 miles of farmland from central North Dakota to t