Practical Marketing Essentials

Released on by Dennis Smith
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  • Practical Marketing Essentials Book Detail

  • Author : Dennis Smith
  • Release Date : 2021-09-02
  • Publisher :
  • Genre :
  • Pages : 258
  • ISBN 13 : 9781737877707
  • File Size : 38,38 MB
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Practical Marketing Essentials by Dennis Smith PDF Summary

Book Description: The comprehensive guide to marketing and business fundamentals. It covers marketing principles, research, strategy, design, plan execution, and more. This textbook is the primary preparatory material for the AMLR-PME certification exam. The book is intended for: Junior and mid-level marketing professionals. Students and recent business school graduates. Non-marketing business professionals who are interested in understanding marketing principles. The book consists of four parts: 1. The foundation for success - details the fundamentals of marketing. 2. Business planning - discusses strategy, research, analytics, and pricing. 3. Executing the plan - topics include design, promotional activities, metrics, and sales channels. 4. Leading the business - learn about financials, P&Ls, and best practices for how to succeed in the workplace.

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